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A web page must always be made to please the reader. However, content should also be created to make it easier for search engines to deliver it to the most appropriate reader. This article will go through the basics of creating content for search engines.

The first thing to do when creating search engine optimized content is to determine what your page is going to be about.  For instance if you are writing a page on yellow houses, you should recognize that your page needs to tell the search engines that it is about yellow houses.

Next you will want to create the “meta title” tag and identify that the page is about yellow houses. This will immediately tell both the search engines and the people reading the title in the search listings that your page is going to be about “yellow houses”.

Following this you will need to fill in the “meta keywords” section. Make sure you use the words “yellow houses”. This will not be seen by the average site visitor, but will let the search engines know that you have written a page primarily about yellow houses.

Next you will make the body copy and heading for this page. You will want to make sure that the term “yellow houses”, or whatever you are making the page about is in the heading. An example would be making your initial heading “Yellow Houses Are Hip”. Body copy must also have the keywords “yellow houses” before you have written ninety characters.

Our favorite Minneapolis seo company suggests that you also place the keyword in a link. You can do this by making a link to the homepage by writing something to the affect of “Leave Our Page On Yellow Houses And Go To Our Home Page”.

Place the key word once for every two hundred to four hundred words. Keep in mind that this includes the keyword link that you will build. This will ensure that the search engines have a clear understanding of what your page is about. If you cannot do this, your page should probably be focusing on a different keyword than what you are promoting.

Thank you for reviewing our article on making content for the search engines. I hope this will help you increase your relevant traffic, the search engines relevancy, and your visitors experience.