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The process of search engine optimization, generally abbreviated to SEO, means optimizing a website to increase the ranking of the site in a search engine; the ultimate goal being to be the first result when a particular phrase or word is entered into a search engine.

As you are currently reading this article, the chances are that you already know this and are looking for the most cost or time efficient way of improving your websites rankings. This is where the biggest decision comes in with regards to cost and efficiency. Do you choose to hire a freelance SEO specialist, or do you put your faith in an SEO company? As there are advantages and disadvantages for both options, this choice is not to be made lightly. So what are the pros and cons of each?

Cost – An SEO company will almost always cost more. This does not necessarily mean you will get a better result though. A freelance SEO specialist does not have to pay as much in overheads as a company and therefore can offer a cheaper service. If money is not a problem, go with an SEO company.

Time / Efficiency – If time is an issue, then, depending on the amount of work needed, it would probably be quicker using an SEO company compared to a freelance specialist. More people working on your project will mean a more comprehensive solution. It can take a while to optimize a websites coding for a search engine and, as they say, many hands make light work.

Experience – The experience that an SEO company can offer compared to one individual SEO specialist is vast in difference. An SEO company will have a number of employees with different backgrounds, whereas an individual freelance search engine optimization specialist only has their own experience to work through problems. Though this will not be a problem for small scale projects, it can hamper progress with assignments of a larger scale.

Commitment – A search engine optimization company will certainly sell you their ability to offer 100% commitment to your project, but in reality there will always be a situation, as with most businesses, that priority of work will take effect. This could mean that your communications may not be directly with the people that will be optimizing your website, and your project may not be as high a priority as someone else that is paying more money or has stricter time constraints; this is where the benefits of hiring a freelance search engine optimization specialist will become apparent.

In the end, it will always come down to cost. Although an SEO company will cost you more, you will, in many cases get better results, faster. If, however, you do not have the financial capital or have no real time constraints, then it would be more sensible, in a business sense, to hire a freelance SEO specialist. Just don’t forget to research the individual or company before you commit to working with them.

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